The modern economy is often called postindustrial. Simply put, it is a type of an economy based on innovations. Over the past 10 years, all industrial giants have slimmed down the workforce not only due to shakeouts, but also because of stable technological progress. On the contrary, number of job places from programmers to marketers in online business increased severalfold. These are results of a postindustrial economy.
The key to success is investing in education and broadening of experience. So various educational events geared towards boosting of awareness of people involved in business are crucial. InstaForex finds this approach interesting. That is why our company has become a platinum sponsor of Forex Affiliate Conference, the first conference on affiliate marketing in CIS countries. It took place in March 2015 in Ukraine’s Kiev. All visitors of the event made a really worthwhile investment coming there.
Affiliate marketing is not a breeze. You need to know what’s what in the industry having expertise in SEO and SMM, content marketing, payment systems, etc. Of course, it is a challenge to cover all these issues in one day, but starstudded speakers made that possible.
There was a definite buzz about the report of Natalia Yakunina, the head of Ukrainian VKontakte. She told about nuances of target advertising. Ran Cohen, CEO of FxLeads Ltd, was also very impressive with his report on how to bump up returns on investment in advertising campaigns on Forex. Alice Kirichok, head of Unisender email consulting department, spoke about effective use of mailing lists. Of course, the presentation of our speakers Sergey Aleksandrov and Pavel Shkapenko telling about how affiliates with experience in other spheres of online business can take their first forex market steps was also in the spotlight.
Investing in the knowledge economy has been a priority for InstaForex from the outset. That is why we are always on the lookout for improving our professional level and take part in various educational events throughout the world.